![](https://freight.cargo.site/t/original/i/4cc487584852f0b2290dbe0ff22d62cdac71d540f32ea4ca2d87adbfc2bf83a4/meandgonzo-ericwaetzig-ARBOR-APPAREL.jpg)
Client
Key Roles
Art Directors: Tony Safron, Hunter Patrick / Designers: Tony Safron, Amy MontaldoHunter Patrick, Nathan Warner, Shane MacGilfery / Photography: Matt Smith, Nate Shute / Video & Editing: Nate Shute / & More
Arbor Apparel
Key Roles
Creative & Design Director, Designer, Creative Manager, Artist Licensing
Art Directors: Tony Safron, Hunter Patrick / Designers: Tony Safron, Amy MontaldoHunter Patrick, Nathan Warner, Shane MacGilfery / Photography: Matt Smith, Nate Shute / Video & Editing: Nate Shute / & More
Arbor Apparel, a division of Arbor Collective, was founded in 1995 with a love of wood, art, and sustainability. Since 2012, I’ve worked with Arbor to further develop the aesthetic of their apparel program, marketing, packaging, P.O.P, branding strategy, and overall brand presence in the market.
![](https://freight.cargo.site/t/original/i/698bd12c37d2daea2aa4f98ccc5951602821f7be4cb7cf256a8e87eafeeee4a7/Meandgonzo-Eric-Waetzig-Design-Apparel-Softgoods4.jpg)
![](https://freight.cargo.site/t/original/i/7f21f896766dad5536c7ffd48bebfbda829ddef2edc07bfb91b4b435632577ea/ARBOR-LOOKBOOK-LAYFLAT-ERIC-WAETZIG-MEANDGONZO_o.jpg)
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![](https://freight.cargo.site/t/original/i/8bbc1cbdefdb7e7d49d024c6dfdfb2d9228132fa3ccc6374fbb71645f5b820ad/arbor-collective-ericwaetzig-wildhighandfree_o.jpg)
![](https://freight.cargo.site/t/original/i/84e0f4fe44613f2e5942d1a693f51feb3f3df110076e75a197f7d67d4f390c05/arbor-collective-layflat-creativedirection_o.jpg)
![](https://freight.cargo.site/t/original/i/616271774a35418efb04ae09a3967db461013c91dbfb277a1887cf7f1ca87d05/handmade-ericwaetzig-artdirection-photography_o.jpg)
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![](https://freight.cargo.site/t/original/i/0cd8594de6f5488e1678500a03e7c77b184c540db76d18350962eb598c873cee/6rigger_o.jpg)
![](https://freight.cargo.site/t/original/i/8d665749811975b3d7f7f210b0bf07b67a6ad38630350434bb8079ab4c771143/5apparelshot-30-venice_o.jpg)
![](https://freight.cargo.site/t/original/i/00117f42ce6602e0037ce34298a3c28b3cde79019cfafefe95f98bcf3344f13f/4apparelshot-80-arrowhead_o.jpg)
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