Client
Key Roles
2011
Cheetos / Frito Lay
Agency: Goodby Silverstein & PartnersKey Roles
App, Game and Character Design
2011
The CHEETOS brand, the most playful snack brand in the world and a leading brand from PepsiCo's Frito-Lay division unleashed its "CHEETOS Mobile App of Massive Distraction" on the App Store. "CHEETOS Mobile App of Massive Distraction" is the brand's first-ever app for iPhone, iPad, and iPod touch, delivering some playful CHEETOS fun to help break up the daily routine.
The app includes two great games for CHEETOS fans. Fans can challenge CHEETOS brand spokescat Chester Cheetah to a thumb war battle royale in "Thumble Rumble" or navigate gravity-defying CHEETOS snacks through challenging obstacles in "Hovercheese." The games serve as a playful distraction for adult fans, taking advantage of the accelerometer and gyroscope of iPhone, iPad, and iPod touch to create an engaging experience with Chester's silly and mischievous personality.
The app includes two great games for CHEETOS fans. Fans can challenge CHEETOS brand spokescat Chester Cheetah to a thumb war battle royale in "Thumble Rumble" or navigate gravity-defying CHEETOS snacks through challenging obstacles in "Hovercheese." The games serve as a playful distraction for adult fans, taking advantage of the accelerometer and gyroscope of iPhone, iPad, and iPod touch to create an engaging experience with Chester's silly and mischievous personality.
